We Deliver Worldwide. FREE Shipping in India.

Virtual Rakhi

Avani Avittam / Upkarmam

 rakhi hot selling gifts 2015

Beautiful Rakhis with Chocolate Bars

Rakhi with Besan Barfi and Pooja Thali

Two Bead Work Rakhis with Soan Papdi

Designer Rakhi with Personalized Mug and Wooden Coaster

Elegant Rakhis and Candies with Cashews and Almonds

Beaded Rakhi with Designer Chocolate Box

Rakhi With Ghewar

Rakhis with Wooden Embosed Painted Dryfruit Box and Almonds

Flower Shaped Rakhi with Wooden Framed Puzzle

Avani Avittam or Upakramam is a famous South Indian festival associated with the Hindu festival 'Raksha Bandhan' a festival to celebrate the sacred relation of a brother and a sister. It is a ritual that is followed by the Brahmins. Avani Avittam is most commonly celebrated in the southern states of India like Tamil Nadu and Kerala and also in the states of Orissa and Maharashtra. This ritual is performed on the day of Shravan Purnima that is the same day as Raksha Bandhan.

In the beginning, it was purely celebrated by Hindus but gradually the zeal of this festival has spread to other religions around the world. Hindus wear a holy thread and offer libations of water to the ancient Rishis on this day.

Rituals of Avani Avittam
Avani Avittam is a day of retrospection for the Brahmins and a day when they can reaffirm their vows of penitence. This is also known as Mahasankalp (great aim). On this day, Brahmins take a dip in the holy river. It is a sight which commands immense respect all over the rolling plains of India. They also change their sacred thread on this day. Thread changing process symbolizes the shedding of all sins and making a new beginning. It also involves the renewal of their pledges to keep their Vedic duties towards society and humanity at large. This festival of Upakarmam reminds the wearer of the sacred thread of its glorious spiritual significance.

Brahmins also offer libations of water to their ancestors to whom they owe their birth and to the great Rishis to whom they are highly indebted for their spiritual knowledge and the Vedas themselves. In North India, on this day, an amulet known as a Raksha or Rakhi, is tied round the wrist of brothers by the sisters as a protection from evil during the coming year.

Prayer Mantras and Meaning :-
The prayer of that people recite to wash away all the sins on this day is something like :-

"For the removal of all my sins and thereby to secure a divine blessing and for qualifing myself to perform the essential duties of Brahmanas as prescribed in the vedas and smritis and adopted by the really good in their conduct I put on this Yagnopavita".

While removing the old thread, the mantra recited means :-

"I throw away the broken dirty old thread, may the new one bring on long life and Brahmana's brilliance."

When the new thread is worn then another mantra is recited which means: "I put on the sacred thread which is highly pure, is inseparable from God, is capable of prolonging life and is the foremost in the accomplishment of a Brahmana. May such pure Yagnopavita bring strength and dignity."

Avani Avittam Significance
The festival of Avani Avittam is marked as the most significant and auspicious event for Brahmins. The name 'Upakramam' that is another name for this festival means 'beginning'. On this day, the Yajurvedis begin to read Yajur Veda for next six months. The day is also auspicious because it is believed that on this day Lord Vishnu was incarnated as Lord Hayagriva, the lord of knowledge, and reinstated the Vedas to Brahma.

Gifts to Sisters

Gifts for Brothers

Rakhi Sweets Hampers

Sweets / Mithais

Jewelry Gifts

Rakhi Gift Combos

Rakhi Chocolate Combos

Dry Fruits

Rakhi Photo Gifts

Rakhi With Flowers

Rakhi Dryfruits Hampers

Sugar Free Sweets